Observing the role of packaging handicrafts from the aspect of mobile outdoor advertising on branding and cultural exports
Journal Title: International Research Journal of Applied and Basic Sciences - Year 2016, Vol 10, Issue 3
Abstract
In recent years, the attempt to economic development and decentralization of economic mono cultureis focused by the experts in this field to export native handicrafts and agricultural products.Export of handicrafts in addition to economic functions such as job creation, and economic prosperity could be focused and observed from the other angels. Handicrafts as a cultural and artistic identification represents the culture and expression of the Iranian-Islamic identification on the international level. These cultural ambassadors are the transformer of pure Iranian-Islamic culture and art and could lead to culture building, strengthen cultural basis and Iranian-Islamic art aesthetic. In spite of all presented interpretations in economic and cultural functions field, the export in handicrafts field due to the lack of elements such as: Appropriate marketing and decent packaging isn`t considered sufficiently in international economic and cultural markets. The present research by using documentary and descriptive method is to prove that packaging handicraft products could be evaluated from the perspective of mobile outdoor advertising as packaging industry art according to the type of interaction with the environment could be considered the area of environmental graphics and type of Mobile outdoor advertising. Exporting handicrafts in the form of appropriate packaging and with the identification could have prominent role in branding and also Islamic Persian culture and art development in the international arena.
Authors and Affiliations
Azam Mahmoodi| Master student of visual communication, visual communication Shahid Rajaee Teacher Training University (School of Architecture and urban development), Soosan Khataee| Professor, Art research PH.D, visual communication, Shahid Rajaee Teacher Training University (School of Architecture and urban development), email: s.khataei@gmail.com
Keywords
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