Organic Products: Change in the Consumer Buying Behaviour and Its Sustainability in the Market (Through Distributor’s point of view)
Journal Title: International Journal of Business and Management Invention - Year 2017, Vol 6, Issue 3
Abstract
Organic farming and the production of all-natural health food is not new phenomena. But during recent years interest in the organic farming industry has increased due to health scares, rampant obesity, and the spread of disease throughout the world. Organically grown health food has created a solid niche for itself. Indeed with the growth of farmers, markets and an increased concern over the effects of artificial fertilizers and pesticides, organic food is the beginning to make a serious bid for control of the food industry. However, in its early years, organically grown health food was only a fairly obscure, radical segment of the market. An organic brand like NUTRILITE- promoted by Amway is different from the other business, which has been developed through Multi Level Marketing (MLM). Indian brands like Patanjali, Eco Farms, and 24 Mantra organic are using other channels for marketing and distributing. Organic marketing is growing rapidly and consumers are willing to pay for organic products. Companies that integrate organic strategies into product development, operational process and marketing activities find new opportunities for competitive advantages. Organic products are more preferred in the market today because of natural ingredients and process used for making product. Organic food has drawn attention of more and more consumers. As a result, many researchers have attempted to explain the motivations and marketing issues relevant to the topic This study will cover points like: factor consideration for selling of organic products, awareness level for organic products and reasons for change in the buying behaviour. Efforts are being made to understand how organic marketing as a strategic tool will survive in a globalized market.
Authors and Affiliations
Dr. Roshni Rawal 1 ,, Prof. Bhavika Ganatra2, Prof. Dr. S. G. Desai3
Keywords
Related Articles
- EP ID EP406510
- DOI -
- Views 109
- Downloads 0
Effectiveness of Electronic Commerce for Business Entrepreneurs
Entrepreneurs are the cornerstone of most economies. This is not only borne out by the number of entrepreneurial businesses across the world, but also by their significant role in supporting the economy at times when the...
Working Capital and Liquidity Performance of Cement Companies - An Empirical Analysis
In the post liberalization era working capital management has grabbed more attention in determining the financial health of a firm. Liquidity of the firm sometimes proves more important than the longterm solvency of the...
Globalization And Corporate Management Of Korean Companies
This research was carried out due to establish how increase in globalization influenced Korea and Korean governance management system. While Korea was one of the most strict and closed in management system country among...
Improving the Search Performance of Genetic Algorithm to Solve Assembly Line Balancing Problem
Assembly line balancing belongs to a class of intensively studied combinatorial optimization problems known to be NP-hard in general. For the resolution of such problem, a genetic algorithm (GA) is implemented to solve t...
Exploitation of financial tools and good practices for the implementation of urban planning and management of the Municipality of Thessaloniki: The views of technical employees
Beyond any doubt, urban green helps to improve residents’ quality of life. The lack of greenery in Greek cities is now provoking strong reactions from citizens who vigorously defend the protection of green spaces and oth...