Partnership relations in construction enterprises on institutional markets
Journal Title: Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie - Year 2009, Vol 13, Issue 2
Abstract
There are no Polish handbooks nor guidebooks on partnership marketing in construction industry. There is also a lack of publications presenting the results of research on the subject. In order to fill this gap, the author has designed and conducted, using the questionnaire method, research on partnership co-operation in the construction industry in the Małopolska region in Poland in 2007/2008. The research involved 147 representatives (owners, managers, construction site managers) of large and medium-seized construction enterprises in the region. The article presents the results of research on the importance and influence of various subjects on the functioning of a construction enterprise as well as partnership relations of construction enterprises on institutional markets. Partnership co-operation in the construction industry is already noticeable but it still remains at a low level.
Authors and Affiliations
Elżbieta Radziszewska-Zielina
Keywords
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