PENGARUH PERSEPSI HARGA, DESAIN, KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBEIAN SMARTPHONESAMSUNG(STUDI KASUS PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS SARJANAWIYATA TAMANSISWA YOGYAKARTA)
Journal Title: Jurnal Ekobis Dewantara - Year 2018, Vol 1, Issue 7
Abstract
The purpose of this study is to describe the effect of perceived price (PH) on purchasing decisions (KB), design (D) on purchasing decisions (KB), product quality (KP) influence on purchasing decisions (KB). and brand image (CM) influence on purchase decision (KB).The population is a student of the Faculty of Economics of Sarjanawiyata Tamansiswa University who is using and using Samsung Smartphone and the sample for this research is needed 100 people. Data completion method was done by using questionnaire, while data analysis technique using multiple regression analysis supported by multicolonierity test, heterokedasitas test, andnormality test.The results showed multiple linear regression equations for perceived price(PH), design (D), product quality (KP), and brand image (CM) influence on purchase decision.
Authors and Affiliations
Verry Ade Frandika
Keywords
Related Articles
- EP ID EP655328
- DOI 10.26460/ed_en.v1i7.497
- Views 181
- Downloads 0
ANALISIS PENGUKURAN KINERJA PERUSAHAAN MENGGUNAKAN PERSPEKTIF KEUANGAN, PERSPEKTIF PELANGGAN, PERSPEKTIF PROSES BISNIS INTERNAL DAN PERSPEKTIF PERTUMBUHAN PEMBELAJARAN (BALANCE SCORE CARD) PADA PT. GAPURA ANGKASA
The purpose of this study is to determine the performance of PT. Gapura Angkasa Yogyakarta viewed from a financial perspective, to know the performance of PT. Gapura Angkasa Yogyakarta viewed from a financial perspective...
PENGARUH BEBAN KERJA TERHADAP STRESS KERJA MELALUI DUKUNGAN SOSIAL SEBAGAI VARIABEL INTERVENING (STUDI PADA KEPOLISIAN SEKTOR DEPOK BARAT)
The purpose of this study is to describe (1) the influence of workload on work stress, (2) the influence of workload variable on social support, (3) influence of work stress variable to social support, (4) influence of w...
PENGARUH KUALITS INFORMASI DAN KEAMANAN YANG DIRASAKAN TERHADAP KEPERCAYAAN(Pada Situs Toko Online Lazada)
This research is expected to be able to prove the Information Quality and Security that is felt against trust. In this study using a quantitative method using questionnaires to respondents who had used the Laz...
PENGARUH PROGRAM TAX AMNESTY, SANKSI PAJAK, DAN KUALITAS PELAYANAN FISKUS TERHADAP KEMAUAN MEMBAYAR PAJAK WAJIB PAJAK ORANG PRIBADI
The purpose of this study was to describe (1) the influence of tax amnesty variable to the variable of willingness to pay the tax, (2) the influence of tax sanction variable to the variabl...
PENGARUH OUTCOME QUALITY, INTERACTION QUALITY, PEER-TO-PEER QUALITY TERHADAP CUSTOMER LOYALTY MELALUI CUSTOMMER STATISFACTION DI PUSAT KECANTIKAN “NAAVAGREEN COLOMBO”
The purpose of this study was to examine the effect of Outcome Quality, Interaction Quality, Peer-To-Peer Quality on Customer Loyalty through Customer Statisfaction at Naavagreen Beauty Center.Its populatio...