PENGARUH SUASANA TOKO, KUALITAS PELAYANAN, KEPERCAYAAN, DAN PERSEPSI HARGA TERHADAP MINAT BELI ULANG KONSUMEN MIROTA KAMPUS GODEAN
Journal Title: Jurnal Ekobis Dewantara - Year 2018, Vol 1, Issue 7
Abstract
The purpose of this study was to analyzethe influence store atmosphere, service quality, confidence, and perception of price in the parsial about repurchase intention on the consumers Mirota Kampus Godean. This study was intendedto know the factors external and internal consumers Mirota Kampus Godean. The population in this study is the whole consumers eho been doing the shopping in Mirota Kampus Godean. The members of the sample in this study number 115 respondents. A sample of in aksidental engineering. Sample aksidental is determination sample based on a coincidence.Variable store atmosphere, service quality, does not significant influencethe perception of price. Confidence and perception significant and positive influence therepurchase intention. The coefficient determinasi (adjusted R2) from fourth variables such is the 0,488. This means repurchase intention on consumers Mirota Kampus Godean influenced store atmosphere, service quality, confidence, and perception of price of48%, while the rest 52% influenced other factors.
Authors and Affiliations
Septi Aji Prabowo
Keywords
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- EP ID EP655368
- DOI 10.26460/ed_en.v1i7.513
- Views 171
- Downloads 0
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