PRICING PROCESS AT ENTERPRISES OF THE CONFECTIONERY INDUSTRY IN CONDITIONS OF THE UNCERTAINTY OF THE MARKET ECONOMY
Journal Title: Інфраструктура ринку - Year 2018, Vol 16, Issue
Abstract
In this article, the theoretical positions of formation of the pricing system are considered. The estimation of the factors influencing the price formation is carried out. Features of pricing depending on the market type are considered. Variants of strategic behaviour of enterprises are analysed. The essence of pricing methods is investigated, advantages and disadvantages of different pricing methods are analysed. The price formation factors influencing the choice of pricing method in conditions of the uncertainty of a market economy are analysed. An attention is paid to the state regulation on the pricing process. The regulatory influence of the state on the socio-economic development of society is investigated.
Authors and Affiliations
K. S. Malinka, N. Y. Boychuk
Keywords
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- EP ID EP657148
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