ПРИМУС ЯК МЕХАНІЗМ МАНІПУЛЯЦІЇ В ІНСТИТУЦІЙНОМУ КОМУНІКАТИВНОМУ ПРОСТОРІ
Journal Title: Гуманітарний часопис - Year 2016, Vol 1, Issue 4
Abstract
Melnyk Emiliya COERCION AS A MECHANISM OF MANIPULATION IN THE INSTITUTIONAL COMMUNICATIVE SPACE The article analyzes factors of influence on the personality as well as manipulations in business communication. A special focus is made on the notion of "coercion", which is defined as a form of manipulative influence, and on its ability to acquire different forms of persuasion, hidden control, implicit dependence and social estrangement. The modern space of human existence is viewed as a constant object of influence and manipulations. Institutional communication is not devoid of it either. Therefore the study of means of influence and manipulation, coercion in particular, is of undisputable importance. This particular course of thought draws a demarcation line between the notions of "influence", "manipulation" and "coercion" which involve a comparative analysis of the notions of "stereotype", "ceremony" and "procedure". The first group of notions is united by the psychological component while the other one by the action component. The evolution of the notion of "coercion" is regarded in terms of its evolution starting with the period of antiquity as a manipulation with public opinion used by orators in political and judicial activity. The Renaissance, according to N. Machiavelli, represented a new look at the manipulative influence: coercion is to be found in administration and in governmental relations. Therefore, regulation of public relations is being profoundly studied in modern management. Basing on his works, modern foreign business schools form independent research trends for the development of his ideas in the sphere of leadership. Their knowledge is essential for managers, entrepreneurs, practicing managers whose enterprises are, on the one hand, placed in the reformed Ukrainian economic and political space, and on the other hand undergo independent inner reforms. Modern philosophy of management of social systems attaches particular significance to the manager as the one who embodies a set of moral and volitional qualities and professional organizational skills. The ability to form a positive attitude to his professional as well as personal qualities on the part of the staff, methods of attraction contribute to the proper understanding of his orders and intention to carry them out. It is pointed out, that unlike open harsh and fierce pressure on the personality, coercion in business communication acquires the form of persuasion, insinuation, affiliation, request, and encourages imitation. However, there also occur such its signs as destructive criticism and disregard. As a manipulative instrument of social interactions, coercion interacts with such phenomena of human life as social management, cooperation and competition. The use of such communicational and behavioral stereotypes in institutional relations as a ceremony and a procedure add orderliness to communication, reduce tension and iron out conflictprone situations.
Authors and Affiliations
Емілія Мельник
Keywords
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