Revitalisasi Kebinekaan melalui Kampanye Slogan Arkeologis Hasil Penelitian Situs Kota Cina
Journal Title: Kapata Arkeologi - Year 2017, Vol 13, Issue 2
Abstract
This paper discusses the diversity of Indonesian people that needs to be improved following more susceptible of conflict in the communities with different ethnic, religion , race , and class. The archaeological research institution should be able to contribute for this process by using the research result of the Kota Cina in Medan North Sumatera. One of the approach which can be adopted is the use of arcaheological slogan. These slogans can be produce by using the parameter analysis of measureable mass communication with the content analysis method. The observation shows that the archaeological slogan of the Kota Cina can be produce and contribute to deliver the message in order to revitalize the diversity. Tulisan ini membahas kebinekaan masyarakat Indonesia yang semakin rentan menghadapi ujian dan tantangan seiring semakin berkembangnya teknologi informasi. Institusi penelitian arkeologi sudah sepantasnya mampu memberikan kontribusi melalui hasil penelitian dalam hal ini Situs Kota Cina di Kota Medan Sumatera Utara. Dalam upaya merevitalisasi kebinekaan, hasil penelitian Situs Kota Cina diangkat sebagai bahan kampanye slogan arkeologis. Slogan-slogan arkeologis hasil penelitian Situs Kota Cina dibuat berdasarkan kajian paramater pengamatan komunikasi massa yang terukur dengan metode analisis isi. Dari hasil pengamatan, slogan arkeologis hasil penelitian Situs Kota Cina dapat dibuat dan diyakini mampu berkontribusi menyampaikan pesan dalam usaha merevitalisasi kebinekaan, dengan catatan yang harus diperhatikan menyangkut penguasaan materi seputar hasil penelitian Situs Kota Cina.
Authors and Affiliations
Defri Elias Simatupang
Keywords
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- EP ID EP270641
- DOI 10.24832/kapata.v13i2.429
- Views 87
- Downloads 0
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