slugMarketing vs E-Marketing
Journal Title: International Journal of Academic Research in Management - Year 2014, Vol 3, Issue 4
Abstract
Marketing is a societal process, which discerns consumer’s wants, focusing on a product or service to fulfill those wants, attempting to mould the consumers toward the products or services offered. With change in time, marketing also affected positively with advance technology. E-marketing have added thrill in marketing professionals. This paper aims to provide an overview of Traditional Marketing and E-Marketing with their pros and cons.
Authors and Affiliations
Hamed Taherdoost and Neda Jalaliyoon
Keywords
Related Articles
- EP ID EP17646
- DOI -
- Views 354
- Downloads 20
slugAn Appraisal of the Impact of Information Technology (IT) on Nigeria Small and Medium Enterprises (SMEs) Performance
The purpose of this paper is to investigate a deep understanding of influence of Information Technology (IT) on the performance of Small and Medium Enterprises (SMEs) operation in Nigeria. This paper attempts to explor...
slugEducation and Human Capital Development in Bahrain:"Future International Collaboration with Malaysia"
During the past few years, Bahrain has emerged itself as a challenging nation at different fronts. Education remains at the forefront of planning at the economic levels; this of course is related immensely to the need...
slugExternalities and Ethical Buying Decision
Under the condition of perfect competition with the information flow is free and available to all parties in the business, externality is considered as one of the market failure causing Pareto inefficiency due to inapp...
slugProspective Teacher Educators’ Awareness towards the Key Components of NLP
This study explores the prospective teacher educators’ awareness towards the key components of Neuro Linguistic Programming (NLP). NLP is “the study of the structure of the subjective experience”. it is ‘individual diff...
slugMeasurement and Scaling Techniques in Research Methodology; Survey / Questionnaire Development
One of the important research tool is questionnaire. In order to develop a survey/questionnaire, first the researcher should decide how the data is measured to collect. Scaling is the branch of measurement that involve...