Soap Opera’s & Cultural Diversity
Journal Title: Journal of Advanced Research in Journalism & Mass Communication - Year 2017, Vol 4, Issue 3
Abstract
Television is an effective medium of mass communication. It performs an impact Full role in education, awareness, development and exchange of cultural across the globe. The term global village becomes reality of the contemporary society just because of Media. Media made it possible for the globe to come and stand on a common platform. Television uses various formats of T.V programme like reality shows, interview, chat shows, news bulletins, sports programmes, soap operas etc. to serve a wide variety of audience with different tastes, likes & dislike, attitudes &culture. And when we talk about media apart from news channel and agencies the major role is played by television serials popularly known as ‘’Soap Operas’. While news gives us the factual information of the current happenings, the operas helps us to connect with diversified cultural value system of incredible India. The Indian soap operas have women at the centre and various customs and traditions as supportive elements that actually define the demographical statistics of the plot of serial and the part of country the serials represents. In the study the daily soaps that will be analysed includes BallikaVadhu (Colors Channel), SaathNibhanaSathiya (Star Plus), Yeh Hai Mohabbatein (Star Plus) and Badhobahu (&TV) My study majorly focuses on study whether the Indian Soap operas are representing various culture in their content or this is leading towards ‘Cultural Shock’. Also to know the role of Indian Soap Operas in exchange of culture.
Authors and Affiliations
Yash Vats
Keywords
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