STRATEGIC ASPECTS OF PLACE MARKETING IN CONDITIONS OF DECENTRALIZATION IN UKRAINE
Journal Title: Причорноморські економічні студії - Year 2018, Vol 26, Issue 2
Abstract
The article is devoted to the search for modern methods and tools of territorial marketing aimed at improving the process of organization and conduct of marketing research of territorial units. The article proposes an approach to the formation of marketing research tools within the territorial marketing. The developed model of multifactorial assessment of investment attractiveness of territorial units is oriented to optimize the process of organization of marketing research of regions.
Authors and Affiliations
S. V. Smerichevska, V. L. Sibruk
Keywords
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- EP ID EP589175
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