Тенденции в номинации автокредитов в русском языке
Journal Title: Slavia Orientalis - Year 2014, Vol 0, Issue 2
Abstract
The aim of the paper is to present main trends in creating Russian names of car credits which are offered by banks in Russia. The analysis shows that most of these names are based on lexical oppositions. In the context of the analyzed specific business communication acts characteristics of the car (new – old, domestic – foreign, motor car – lorry), those of an owner (natural person – legal person, a client of the bank – a would-be client) and of the type of the bank credit (with an insurance – without an insurance, a lot of documents – few documents) appeared to be most important.
Authors and Affiliations
Jolanta Jóźwiak
Keywords
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