THE ASSESSMENT OF TOURISM AREAS WITH A’WOT ANALYSIS TECHNIQUE: THE SAMPLE OF NORTH ANTALYA CULTURE AND TOURISM CONSERVATION AND DEVELOPMENT REGION
Journal Title: The Journal of International Social Research - Year 2016, Vol 9, Issue 42
Abstract
In this study, by using a hybrid method called Digital SWOT technique, it is aimed to determine the most appropriate strategy and tourism diversity for “North Antalya Culture And Tourism Conservation And Development Region”. For this purpose, SWOT analysis was performed and with analytic hierarchy method, the SWOT analysis was digitized. As a result of this technique which is called A’WOT analysis technique, it was determined that the most important priority is “Being ignored of the alternative tourism because the region is identified with the coastal tourism ”. The lowest priorities are “The existence of ‘Kızıllı Solid Waste Storage Area’ by ‘Antalya Metropolitan Municipality in the boundaries of Kızıllı district ” and the “Inadequate Tourism Infrastructure ”. The tourism types were evaluated such as bushwalking, tableland tourism, culture tourism and agricultural tourism, which are determined by experts and considered that they may exist within the work area with golf, theme parks, F-3-motorcycle-bike and off-road area, movie studio, exhibition-congress and trade fair center which are recommended by the Ministry of Culture and Tourism for the planning area.
Authors and Affiliations
Sezen GIRAN TAŞCIOĞLU
Keywords
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- EP ID EP250586
- DOI 10.17719/jisr.20164216305
- Views 129
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