THE PRAGMATICS OF COLOR NOMINATION IN MODERN ADVERTIZING DISCOURSE (BASED ON FRENCH)
Journal Title: Південний архів (філологічні науки) - Year 2018, Vol 72, Issue 2
Abstract
The article deals with the analysis of the pragmatic aspect of use of the color terms in modern French advertizing discourse. Special attention is paid to the analysis of lexical, grammatical and stylistic resources of the transmission of color in modern advertizing texts in French. The types of coloratives and their main functions have been studied.
Authors and Affiliations
Л. Коккіна, Г. Романко
Keywords
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