THE RELATIONSHIP PATTERN OF COGNITIVE DISSONANCE, SOCIAL STATUS AND BUSINESS LONGEVITY
Journal Title: Asian Journal of Management Sciences and Education - Year 2017, Vol 6, Issue 4
Abstract
Employees of tobacco companies are faced to a prolonged cognitive dissonance condition in their life. This is caused by, until today Tobacco Company is stigmatized negatively by society. On the other side, a tobacco company gives a large revenue contribution to the country and reduces unemployment. This research wants to test and analyze the correlation of cognitive dissonance-social status-employee longevity of tobacco companies in one city in Special Region of Yogyakarta. The type of the research is a survey with a sample of 65 respondents. The statistic technique is using correlation. The research result concludes that there is a pattern of correlated relationship among cognitive dissonance-social status-employee longevity.
Authors and Affiliations
Muafi M
Keywords
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