The Solutions in Thai Herbal Development Collaboration
Journal Title: International Journal of the Computer, the Internet and Management - Year 2015, Vol 23, Issue 3
Abstract
The objectives of this dissertation are to study: 1) characteristics of collaboration in Thai herb industry development, 2) collaboration problems in Thai herb industry development, and 3) solution to collaboration problems in Thai herb industry development. The research has been both qualitatively and quantitatively conducted. The data have been collected by in-depth interviewing 16 purposively selected informants and 400 questionnaires. The result shows that there are only a few signs of organizational collaboration regarding joint project execution, joint project planning, information exchange, collaborative working and decision making, and assessment. Current collaboration is usually in forms of networking and coordination. Crucial collaboration problems in Thai herb development concerning joint project execution, joint project planning, information exchange, collaborative working and decision making, and assessment, are organizational goals and objectives, organizational culture, relationship between organizations, government policy and governmental support, and related laws and regulations. Key answers to the aforementioned problems are that organizational value must be adjusted to encourage its personnel in having positive attitude toward inter-organizational collaboration. In addition, organizational objectives should be altered in order to mutually accomplish optimal outcome. Also, organizations must be prepared in term of resource for facilitating collaboration, including personnel, budget, technology, and facilities. Furthermore, inter-organizational networking and partnership must be constantly built up. Finally, coordination should be made from the beginning of a project, and a written agreement or contract on collaboration should be established.
Authors and Affiliations
Supapun Hoonchangtong
Keywords
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