The use of social media in Public Relations in Poland and the United Kingdom – case studies from automotive industry
Journal Title: Journal of Intercultural Management - Year 2013, Vol 5, Issue 4
Abstract
Authors and Affiliations
Michał Chmielecki, Marcin Lisowski
The Invisible Power
Women have made enormous progress for the last several decades substantially marking their presence in management and making inroads in the upper echelons of corporations. Interestingly, the latest concepts of transforma...
A Cultural Dimension of Tourist Products: a Polish-Japanese Case Study
Contrary to its logics, a global tourist market demands a continual modifications and segmentation of tourist products which, although addressed to a mass tourist, should be tailored to his/her individual and mother/targ...
Women in the management – cases of Turkish women progress in the IT ranks
It has been observed that Turkey, contrary to the country stereotypes, has high female participation in the IT, including professional and managerial positions. As in the women participation in the IT shows big differenc...
The Polish Culture-Social-Economic Features as a Basis to Create Knowledge-Based Organizations’ Culturs
Polish national culture is explored from the perspective of its capacity to absorb recommendations and requirements of organizational culture in knowledge-based, learning organizations. The issue is important because mor...
International marketing in higher education – a comparison study between students’ choices in Poland and the UK
The purpose of this article was to explore the nature of the marketing of higher education (HE) and universities in an international context. There is a substantial literature on the marketing of Higher Education and con...