Trust in social networks
Journal Title: Journal of Management and Business Administration. Central Europe - Year 2011, Vol 19, Issue 5
Abstract
The authors discuss the development of trust on social networks sites, pointing out its multidimensional character. Trust is understood as a combination of trust towards other users, the trust towards the site developer and the trust towards different organizations. The article indicates interrelations between trust, user relationships, the virtual identity and the social capital created in such online communities.
Authors and Affiliations
Paweł Kossecki, Urszula Świerczyńska-Kaczor
Keywords
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