SMARTPHONES AND BRAND EQUITY PERCEPTIONS: A RESEARCH ON UNIVERSITY STUDENTS Journal title: The Journal of International Social Research Authors: Emel KUŞKU ÖZDEMİR Subject(s): Humanities, Social Sciences, Languages and Literature, Sociology
Characterizing brand personality models during the period 1997-2015 Journal title: RAN - Revista Academia & Negocios Authors: Manuel Escobar Farfan, Camila Mateluna Subject(s):