Influencia del advergaming en los jóvenes universitarios de Lima Journal title: Correspondencias & análisis Authors: Alice Garrido Gallardo Subject(s): Media Studies, Management and Communication, Electronic Publishing, Public Policy Sciences, Journalism
ADVERTAINMENT - THE RELATION BETWEEN GUERRILLA MARKETING AND DIGITAL GAMES Journal title: Marketing Identity Authors: Łukasz P. Wojciechowski, Zdenko Mago Subject(s):
