An empirical study on the i mportance of technology quality in creating brand preference among the Gen eration Y (Gen - Y) banking customers in Kerala Journal title: International Journal of Scientific Research and Management Authors: P. Ravindranath Subject(s):
Ethical Brand Image & Corporate Goodwill: Issues & Challenges Journal title: INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY Authors: Dr. Jaskaran Singh Dhillon Subject(s):
