An Assessment of Branding Factors and Their Relationship with Branding Benefits: Evidence from NRBC Bank of Bangladesh Journal title: IOSR journal of Business and Management Authors: Zakaria Arifin, Mahamudul Hasan, Lecturer . Subject(s):
The Effect of Brand Image and Brand Benefit on Customer Loyalty: The Case of Turkey Journal title: International Journal of Academic Research in Business and Social Sciences Authors: Yakup Durmaz, Sinan Cavusoglu, Ozlem Ozer Subject(s):