Investigating the effectiveness of Brand-centered human resource management on clients’ satisfaction of company’s brand with concentrating on Black Box processes Journal title: International Research Journal of Applied and Basic Sciences Authors: RezeSepahvand| Assistant professor of management department ,Lorestan University,Iran, SomayeSepahva... Subject(s): Public Health and Community Medicine
The effect of advertising and customer participation on their commitment and loyalty to the brand in online communities Journal title: International Research Journal of Applied and Basic Sciences Authors: Alame Khosravi Katouli| Master of Public Administration, Kish Branch, Islamic Azad University, Kish,... Subject(s): Public Health and Community Medicine
THE EFFECTS OF BRAND CREDIBILITY ON CUSTOMERS' WOM COMMUNICATION: THE MEDIATING ROLE OF BRAND COMMITMENT Journal title: European Journal of Business and Social Sciences Authors: Methaq Ahmed Sallam| College of Administrative Sciences, NajranUniversity PO box 1988, 11001 Najran,... Subject(s): Economics, Management Science
Positive Word of Mouth Marketing: Explaining the Roles of Value Congruity and Brand Love Journal title: Journal of Competitiveness Authors: Maisam Shirkhodaie, Mahsa Rastgoo-deylami Subject(s):
Impact of Advertising on Brand Awareness and Commitment in Female Apparel Industry Journal title: International Journal of Academic Research in Business and Social Sciences Authors: Afaq Ahmed Khan, Saneela Jadoon, Naqash Ahmad Khan Tareen Subject(s):
The Effect of Employee-Based Brand Equity on Organizational Citizenship Behavior: The Mediating Role of Job Satisfaction Journal title: International Journal of Academic Research in Business and Social Sciences Authors: Abdallah Q. Bataineh, Tasneem F. Alfalah, Jannat F. Falah, Mohammed I. Idris Subject(s):
Examining the Relationship among Brand Commitment, Brand Trust, and Brand Citizenship Behavior in the Service Industry Journal title: Revista CEA Authors: Nurina Putri Handayani, Aldrin Herwany Subject(s): Economics, Management Science/Operations Research, Banks and Banking, Finance and Financial Services, Marketing, Management Science, Accounting
A Study of The Effect of Brand Ambidexterity on Brand Performance, Brand Reputation and Brand Commitment (Case Study: Kaleh Brand in Iran) Journal title: Journal of Economics, Finance and Management Studies Authors: Mohammad Taleghani, Roza Taati Subject(s): Economics, Banks and Banking, Marketing, Accounting, Management, Business, Finance
