THE EFFECTS OF BRAND CREDIBILITY ON CUSTOMERS' WOM COMMUNICATION: THE MEDIATING ROLE OF BRAND COMMITMENT Journal title: European Journal of Business and Social Sciences Authors: Methaq Ahmed Sallam| College of Administrative Sciences, NajranUniversity PO box 1988, 11001 Najran,... Subject(s): Economics, Management Science
Promoting Excellence in Customer Management: Emerging Trends in Business Journal title: Journal of Emerging Trends in Marketing and Management Authors: Moira Clark, Tony Harrington, Andrew Myers Subject(s):
IMPACT OF CELEBRITY ENDORSEMENT ON BRAND EQUITY Journal title: INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY Authors: Seyed Ibne-Ali Jaffari, Farooq Ahmad, Muhammad Mehtab, Asif Iqbal Subject(s):
Indicators to Measure the Influence of Celebrity Personality and Humor Ads on Consumer Purchasing Intentions Journal title: International Journal of Current Science Research and Review Authors: Zulfa Hazimah, Indrawati ., Subject(s): Agricultural Science, Plant Sciences, Economic Development, Technological Change and Growth, Medical Education , Business, Commercial, Consumer and Financial Law, Mathematical Modelling and Industrial Mathematics, Philosophy of the Social Sciences, Humanities, Multidisciplinary, Psychology, Multidisciplinary, Engineering, Multidisciplinary, Materials Science, Multidisciplinary
