THE CAUSAL RELATIONSHIPS BETWEEN COMPONENTS OF CUSTOMER-BASED BRAND EQUITY FOR A DESTINATION: EVIDENCE FROM SOUTH KOREAN TOURISTS IN DANANG CITY, VIETNAM Journal title: Asian Economic and Financial Review Authors: Tran Trung Vinh*| University of Economics, The University of Danang, Danang City, Vietnam, Vo Thi Qu... Subject(s): Economics, Finance and Financial Services
Iranian sport tourism destinations brand equity from the sport tourist’s perspective Journal title: International Research Journal of Applied and Basic Sciences Authors: Abdul Hamid Zeytonli *| Ph.D student, Payam Noor University, h.zitonly@gmail.com, Hasan Asadi| Profe... Subject(s): Public Health and Community Medicine
A Study of the Impact of Corporate Social Responsbility on Brand Performance (Case Study: KalehDiary Products Industry, Mazandaran Province, Iran) Journal title: International Research Journal of Applied and Basic Sciences Authors: MansuorehBehroozi*| MA in commercial management, Kermanshah Islamic azad university, Iran, email:m.b... Subject(s): Public Health and Community Medicine
What Makes Brand Extension Successful: An Empirical Study of Direct and Indirect Effect Journal title: European Journal of Business and Social Sciences Authors: Muhammad Anees-ur-Rehman| COMSATS Institute of Information Technology, Pakistan. Email: marbhatti@gm... Subject(s): Economics, Management Science
THE EFFECTS OF SATISFACTION AND BRAND IDENTIFICATION ON BRAND LOVE AND BRAND EQUITY OUTCOME: THE ROLE OF BRAND LOYALTY Journal title: European Journal of Business and Social Sciences Authors: Methaq Ahmed Sallam| College of Administrative Sciences, NajranUniversity PO box 1988, 11001 Najran,... Subject(s): Economics, Management Science
A Study on Consumer perceptions and Brand Equity Analysis of Men’s shirts: foreign Brands Vs Domestic brands Journal title: International Journal of Marketing and Technology Authors: A. Pughazhendi and R. Thirunavukkarasu Subject(s): Computer and Information Science, Economics, Banks and Banking, Organizational Science
An empirical analysis of effect of advertising on marketing of FMCG product Journal title: International Journal of Marketing and Technology Authors: Munish Kumar Tiwari Subject(s): Computer and Information Science, Economics, Banks and Banking, Organizational Science
The Relationships of Social Media and Brand Equity Journal title: International Journal of Management Sciences Authors: Lam Tak Ming Subject(s): Economics, Marketing, Management Science
How Causal Dimensions of Product Harm Crises Shape Firm’s Financial Status: from Sri Lankan’s Moral Reputational Perspective Journal title: International Journal of Financial Markets Authors: Ganganee Chandima Samaraweera, Chongguang Li, Ping Qing Subject(s): Finance and Financial Services, Marketing, Macroeconomics
The Study of Relationship Management with Customer and Quality Relationship, Brand Equity (Case Study: Rasht Tejarat Bank) Journal title: Journal of Science and today’s world Authors: Hamed Dehghanan, Reyhane Yosefi Subject(s): Chemistry, Environmental Sciences, Physics, Cellular Biology, Zoology and Animal Science, Geology, Mathematics Education
An investigation of the Social Media Marketing Role in customer deposits in Mehr Financial and credit institution Journal title: Journal of Science and today’s world Authors: Aliakbar Jowkar, Ziba Azami Subject(s): Chemistry, Environmental Sciences, Physics, Cellular Biology, Zoology and Animal Science, Geology, Mathematics Education
An investigation of corporate social responsibility explanation on brand equity with the role of mediator of customer satisfaction Journal title: Journal of Science and today’s world Authors: Narjes Sayafan, Shahram Izadi, Amanullah Rahpeyma Subject(s): Chemistry, Environmental Sciences, Physics, Cellular Biology, Zoology and Animal Science, Geology, Mathematics Education
Investigating the Relationship between Service Brand Equity and Customers' Purchasing Behavior in Lamerd Cement Factory Journal title: Journal of Science and today’s world Authors: Mohammad Reza Sarai Subject(s): Chemistry, Environmental Sciences, Physics, Cellular Biology, Zoology and Animal Science, Geology, Mathematics Education
Brand Equity Evolution: a System Dynamics Model Journal title: BAR: Brazilian Administration Review Authors: Crescitelli, Edson; Figueiredo, Júlio Bastos Subject(s): Business Administration, Educational Administration
Sports Mega-Event Sponsorship: The Impact of FIFA Reputation and World Cup Image on Sponsor Brand Equity Journal title: BAR: Brazilian Administration Review Authors: Coelho, Mariana Guará Rocha; Amorim, João Guilherme Barbosa de; Almeida, Victor Manoel Cunha de Subject(s): Business Administration, Educational Administration
