GOING PUBLIC AND UNDERPRICING AS BRAND VALUE ENHANCING TOOLS Journal title: Asian Economic and Financial Review Authors: Murad Harasheh*| University of Pavia, Department of Economics & Management, Italy, Stefano Gatti| Bo... Subject(s): Economics, Finance and Financial Services
To the issue of accounting for advertising campaign to create brand Journal title: Економіка: реалії часу Authors: Olena Biliachenko Subject(s):
