Celebrity endorsement and its impact on buying behaviour of college students: A study in Shivamogga city Journal title: International Journal of Research in Social Sciences Authors: Mrs. Deepa L. And Dr.Giridhar K.V Subject(s): Economics, Education, Law, Linguistics, History , Anthropology, Geography
The Effects of Celebrity Endorsements towards Purchase Intention among Malaysian Millennials Journal title: ReligaciĆ³n. Revista de Ciencias Sociales y Humanidades Authors: Zarith Delaila Abd Aziz, Muhamad Khalil Omar, Shahira Ariffin Subject(s):