The Influence of Celebrity Endorsements on Purchase Intention (A Study on VIVO V7) Journal title: IOSR journal of Business and Management Authors: Widarto Rachbini Subject(s):
EXPLORING ATTITUDINAL SHIFT THROUGH CELEBRITY ENDORSEMENT USING ELABORATION LIKELIHOOD MODEL Journal title: GJRA-Global Journal For Research Analysis Authors: Dr Ritika Jain Subject(s):
Determinants of Consumer Attitude for Nutritional Drinks: Evidences from Pakistan Journal title: International Journal of Academic Research in Business and Social Sciences Authors: Muhammad Ibrahim Ansari, Mansoor Mumtaz, Niaz Hussain Buriro Subject(s):
The Effects of Celebrity Endorsements towards Purchase Intention among Malaysian Millennials Journal title: Religación. Revista de Ciencias Sociales y Humanidades Authors: Zarith Delaila Abd Aziz, Muhamad Khalil Omar, Shahira Ariffin Subject(s):
Do the Celebrity Politics Really Matter for Hispanic Voters Today? The Comparison of Barack Obama’s and Donald Trump’s Presidential Campaigns Journal title: Athenaeum. Polskie Studia Politologiczne Authors: Norbert Tomaszewski Subject(s): Political Science
The Influence of Celebrity Endorsement, Brand Image, Brand Trust and Lifestyle on Purchase Decisions for Geoff Max Brand Shoes (Study on Students in Purwokerto City Journal title: International Journal of Multidisciplinary Research and Analysis Authors: Evan Fauzan Putra, Tri Septin Muji Rahayu, Arini Hidayah, Purnadi Subject(s): Biological Sciences, Economics, Education, Engineering, Mathematics, Social Sciences, Technological Change, Health science
The Mediating Role of Brand Trust in Influencing the Relationship Between Perceived Price and Celebrity Endorsement on Purchase Intention for Tridaya Tour and Travel Umrah Packages Journal title: Journal of Economics, Finance and Management Studies Authors: Gemi Rakha Ediwar, Verinita, Eri Besra Subject(s): Economics, Banks and Banking, Marketing, Accounting, Management, Business, Finance
The Effect of Celebrity Endorsement and Parasocial Interaction on Somethinc Products Purchase Decisions Journal title: Journal of Economics, Finance and Management Studies Authors: Nabila Putri Maharani, Satria Bangsawan, Mahrinasari MS Subject(s): Economics, Banks and Banking, Marketing, Accounting, Management, Business, Finance
How Do Male Celebrity Endorsers Promote Women's Makeup Products? Journal title: Journal of Economics, Finance and Management Studies Authors: Masyitho Zahrotul Ulya Hasyim , Chusnul Rofiah, Subject(s): Economics, Banks and Banking, Marketing, Accounting, Management, Business, Finance
