Product Placement in TV Shows: The Effect of Consumer Socialization Agents on Product Placement Attitude and Purchase Intention Journal title: Online Journal of Communication and Media Technologies Authors: Eunseon Kwon| University of Missouri, USA, Jong-Hyuok Jung| Texas Christian University, USA Subject(s): Data Communication and Networks, Technology and Design Education, Development Studies
IMPACT OF TELEVISION COMMERCIALS UPON THE PURCHASE BEHAVIOR OF URBAN INDIAN CHILDREN Journal title: International Journal of Marketing and Technology Authors: Sujata Khandai and Bhawna Agrawal Subject(s): Computer and Information Science, Economics, Banks and Banking, Organizational Science
