SIGNIFICANCE OF DATABASE MARKETING IN THE PROCESS OF TARGET SEGMENTS IDENTIFICATION AND SERVICE Journal title: Problems of Management in the 21st Century Authors: Joanna Łodziana-Grabowska Subject(s): Management Science
E-MARKETING RESEARCH - EVOLVING NEW POTENTIAL FOR KNOWING CONSUMERS BETTER Journal title: Marketing Identity Authors: Marek Prymon Subject(s):
THE ADVANTAGES OF DATABASE MARKETING FOR THE BUSINESSES: A STUDY ON SME’S THAT USE DATABASES Journal title: The Journal of International Social Research Authors: Ahmet UYAR Subject(s): Humanities, Social Sciences, Languages and Literature, Sociology
