A Study on Consumer perceptions and Brand Equity Analysis of Men’s shirts: foreign Brands Vs Domestic brands Journal title: International Journal of Marketing and Technology Authors: A. Pughazhendi and R. Thirunavukkarasu Subject(s): Computer and Information Science, Economics, Banks and Banking, Organizational Science
A Model of Factors Affecting Foreign Brand Trust Journal title: Journal of Competitiveness Authors: Shahriar Azizi Subject(s):
YABANCI DİLDE MARKA VE MAĞAZA ADLARI VE TÜKETİCİ SATINALMA DAVRANIŞINA ETKİLERİNE YÖNELİK BİR ARAŞTIRMA Journal title: Karadeniz İletişim Araştırmaları Dergisi Authors: M. Nedim BAYUK Subject(s): Social Sciences, Interdisciplinary
