Greenwashing and Its Impact on Consumer Confidence – Case Study of Slovak Republic Journal title: GATR Journal of Management and Marketing Review Authors: Jana Kliestikova, Margareta Nadanyiova Subject(s):
Green Marketing vs. Greenwashing. How to protect against Negative Impact of Greenwashing? Journal title: GATR Journal of Management and Marketing Review Authors: Margareta Nadanyiova, Jana Kliestikova Subject(s):
CONSUMER BEHAVIOR IN THE SYSTEM OF SUSTAINABLE MARKETING: DIRECTIONS OF TRANSFORMATION Journal title: ЕКОНОМІЧНИЙ ДИСКУРС Authors: Larysa Kozyn Subject(s):
The Social Control Exerted by Advertising: A Study on the Perception of Greenwashing in Green Products at Retail Journal title: Journal of Education, Society and Behavioural Science Authors: Caroline Miranda Correa, Sergio Silva Braga Junior, Dirceu da Silva Subject(s):
THE MEDIATION EFFECTS OF GREEN PERCEIVED CONSUMER SKEPTICISM AND GREEN PERCEIVED RISK IN THE RELATIONSHIP BETWEEN GREENWASHING AND GREEN TRUST Journal title: Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi Authors: Kocer Leyla Leblebici, Tugba Delice Subject(s):
CONTRIBUTION A L’ETUDE DE LA RESISTANCE DU CONSOMMATEUR MAROCAIN FACE A LA PUBLICITE VERTE Journal title: Revue Internationale du Marketing et Management Stratégique Authors: MKIK SALWA, CHAKOR ABDELLATIF Subject(s):
THE DIGITAL FUTURE OF FINANCIAL INSTRUMENTS IN ADVANCING THE GREEN ECONOMY OF THE REPUBLIC OF KAZAKHSTAN Journal title: Journal of Economic Research & Business Administration Authors: K.A. Kurbanova, S.V. Romanenko, G.K. Mukhanova Subject(s): Business Administration, Economics, Management Science/Operations Research, Finance and Financial Services, Marketing
A Review of the Factors Influencing Greenwashing and Green Brand Equity: A Research Agenda Journal title: Revista CEA Authors: Sergio Andrés Suárez Gutíerrez, Javier Alirio Sánchez Torres, Luz Alexandra Montoya Restrepo Subject(s): Economics, Management Science/Operations Research, Banks and Banking, Finance and Financial Services, Marketing, Management Science, Accounting
