THE EFFECT OF HEDONIC AND UTILITARIAN MOTIVES ON CONSUMER BEHAVIOR: A COMPARISON STUDY BETWEEN TURKISH AND SPANISH UNIVERSITY STUDENTS Journal title: European Journal of Business and Social Sciences Authors: İbrahim Arısal| Mustafa Kemal University, Hatay, 31060, Turkey, arisal44@hotmail.com (corresponding... Subject(s): Economics, Management Science
FACTORS INFLUENCING DECISIONS MAKING PROCESS BETWEEN E-TAIL AND RETAIL PURCHASING FORMAT Journal title: Marketing Identity Authors: Martin Klepek, Radka Bauerová Subject(s):
Measurement Tool for The Influence of Sales Promotion, Utilitarian Motive, Self Esteem Motive, and Hedonic Motive on Purchase Decision with Impulse Buying and Behavior Intention as Variable Intervening in E-commerce XYZ Journal title: International Journal of Current Science Research and Review Authors: Virnanda Laraswati, Prof. Dra. Indrawati, M.M., Ph.D, Subject(s): Agricultural Science, Plant Sciences, Economic Development, Technological Change and Growth, Medical Education , Business, Commercial, Consumer and Financial Law, Mathematical Modelling and Industrial Mathematics, Philosophy of the Social Sciences, Humanities, Multidisciplinary, Psychology, Multidisciplinary, Engineering, Multidisciplinary, Materials Science, Multidisciplinary
