Optimizing User Retention for a Digital Recruitment App with CLM and the Hooked Model Journal title: International Journal of Current Science Research and Review Authors: Rini Paskah Br Barus, Iwan Setiawan, Subject(s): Agricultural Science, Plant Sciences, Economic Development, Technological Change and Growth, Medical Education , Business, Commercial, Consumer and Financial Law, Mathematical Modelling and Industrial Mathematics, Philosophy of the Social Sciences, Humanities, Multidisciplinary, Psychology, Multidisciplinary, Engineering, Multidisciplinary, Materials Science, Multidisciplinary