A RESEARCH ON INVESTIGATION OF THE CONSUMER BEHAVIOURS IN THE CONTEXT OF HEDONIC AND UTILITARIAN CONSUMPTION: DETERMINING THE HEDONIC CONSUMPTION TENDENCY OF YOUTH Journal title: The Journal of International Social Research Authors: Sezgin AĆIKALIN Subject(s): Humanities, Social Sciences, Languages and Literature, Sociology
Attitude of Prospective Consumers towards Impulsive Buying, Online and Offline An Empirical Analysis Journal title: International Journal of Trend in Scientific Research and Development Authors: Dr. G. R. Gayathiri | Mr. V. R. Ragavan | Mr. M Sridhar Subject(s): Biological Sciences, Computer and Information Science, Engineering, Mathematics, Agricultural Engineering, Management, Engineering, Multidisciplinary