IN-GAME ADVERTISING WITHIN ALAN WAKE AND ITS PERCEPTION (CASE STUDY) Journal title: Marketing Identity Authors: Zdenko Mago, Jarmila Knapcová Subject(s):
SELF- AND CROSS-PROMOTION WITHIN DIGITAL GAMES Journal title: Marketing Identity Authors: Zdenko Mago Subject(s):
Gamification Tool for Customer Engagement – An Empirical Study Journal title: Saudi Journal of Business and Management Studies Authors: T.Suchitra Rani Subject(s):
