Urban Consumers: Reasons, Expectations and Benefits for the Purchase of Vegetables, Fish on Itinerant Greengrocer (Case Study in Perumahan Kota Baru Driyorejo, Gresik) Journal title: Journal of Economics, Finance and Management Studies Authors: Navyra Risqa Anggiani, Syarif Imam Hidayat, Prasmita Dian Wijayati Subject(s): Economics, Banks and Banking, Marketing, Accounting, Management, Business, Finance