Marketing con Causa: Una estrategia de marketing que responde a los objetivos de la responsabilidad social corporativa y se orienta al consumidor responsable Journal title: Lúmina Authors: Freddy Urrea Urrea, Viviana del Mar Aranda Guerrero Subject(s): Business Administration, Economics, Finance and Financial Services, Human Resource Management, Business, Commercial, Consumer and Financial Law, Accounting, Business, Finance
