THE IMPACT OF ONLINE PROMOTIONS ON ONLINE IMPULSIVE BUYING BEHAVIOR: MEDIATING EFFECTS OF PERCEIVED VALUE, POSITIVE EMOTION, AND MODERATING EFFECTS OF ONLINE REVIEWS Journal title: Topics in Economics, Business and Management (EBM) Authors: Chiang-Kuo Tu, Kuan-Wei Wu, Chii-Huei Jean, Yue Huang Subject(s):
