Effect Of Personal Motivation Factors On Negative Electronic Word-Of-Mouth Communication Intention Journal title: Journal of the Human and Social Science Researches Authors: Zübeyir ÇELİK| Araş. Gör., Yüzüncü Yıl Üniversitesi, Erciş İşletme Fakültesi zubeyircelik@yyu.edu.tr... Subject(s): Methodology of Social Sciences