IMPACT OF TELEVISION COMMERCIALS UPON THE PURCHASE BEHAVIOR OF URBAN INDIAN CHILDREN Journal title: International Journal of Marketing and Technology Authors: Sujata Khandai and Bhawna Agrawal Subject(s): Computer and Information Science, Economics, Banks and Banking, Organizational Science
The Influence of Adult Children from “Generation Y” on the Shopping Decisions of their Parents Journal title: Journal of Marketing and Consumer Behaviour in Emerging Markets Authors: Anita Matuszewska Subject(s):
