Consumer Responseto Sales Promotion Tools: The Moderating Role of Brand Awareness (Case of Turkish Market) Journal title: IOSR journal of Business and Management Authors: Mokhles Alnazer Subject(s):
The Effect of Services, Price Discount and Brand Equity on Consumer Purchase Decisions in Go-Jek a Technology Start-up Transport Journal title: Academic Journal of Economic Studies Authors: Bunga Aditi, Hafizah Hafizah, Iskandar Muda Subject(s):
Effect of Product Display and Price Discounts on Impulsive Buying Journal title: International Journal of Social Science And Human Research Authors: Eko Sudjawoto, Kevin Karunia Salibbeta, Didik Priyo Sugiharto Subject(s): Economics, Humanities, Law, Social Sciences, Literature, Sociology of Education, Criminology, Public Administration