EFFECT OF INTEGRATED MARKETING COMMUNICATIONS IN DRIVING NEW PRODUCT DIFFUSION AND ADOPTION: A CASE OF HYPO BLEACH IN ABA METROPOLIS OF ABIA STATE, NIGERIA Journal title: European Journal of Business and Social Sciences Authors: Iheaka, Elekwa Egwuonwu| Department of Marketing Michael Okpara University of Agriculture, Umudike A... Subject(s): Economics, Management Science
The Relationship between Religiosity and New Product Adoption among Muslim Consumers Journal title: International Journal of Management Sciences Authors: Zaid Ahmad Ansari Subject(s): Economics, Marketing, Management Science
