Product Placement in TV Shows: The Effect of Consumer Socialization Agents on Product Placement Attitude and Purchase Intention Journal title: Online Journal of Communication and Media Technologies Authors: Eunseon Kwon| University of Missouri, USA, Jong-Hyuok Jung| Texas Christian University, USA Subject(s): Data Communication and Networks, Technology and Design Education, Development Studies
City Placement: A New Element in the Strategy of Integrated Marketing Communication of Cities Journal title: Journal of Management and Business Administration. Central Europe Authors: Andrzej Szromnik Subject(s): Management Science/Operations Research, Human Resource Management, Management
Product Placement: A Smart Marketing Tool Shifting a Company to the Next Competitive Level Journal title: Journal of Competitiveness Authors: Jan Kramolis, Martina Kopeckova Subject(s):
“Product Placement”: The harmonization of the new Albanian media law with the European Audio-Visual Media Services Directive Journal title: Academicus - International Scientific Journal Authors: Endira Bushati Subject(s):
Product placement w promocji marki Journal title: Współczesna Gospodarka Authors: Alicja Mikołajczyk Subject(s):
O LOKOWANIU PRODUKTU JAKO ELEMENCIE STRATEGII REKLAMOWEJ NA PRZYKŁADZIE POLSKIEGO SERIALU PRZYJACIÓŁKI Journal title: CIVITAS ET LEX Authors: DOMINIKA AGATA MYŚLAK Subject(s):
LOKOWANIE PRODUKTU I JEGO REGULACJA W PRAWIE UNIJNYM Journal title: Państwo i Społeczeństwo Authors: Maja Ignatowicz Subject(s):
Analiza instrumentów promocji marek luksusowych na przykładzie rynku samochodowego Journal title: Debiuty Naukowe Studentów Wyższej Szkoły Bankowej Authors: Arkadiusz Like Subject(s):
Promotion instruments of luxury brands – an example using the car market Journal title: Debiuty Naukowe Studentów Wyższej Szkoły Bankowej Authors: Arkadiusz Like Subject(s):
MARKETING VIOLENCE IN VIRTUAL LIVES AND COMPUTER GAMES Journal title: The Journal of International Social Research Authors: Sinem GÜDÜM Subject(s): Humanities, Social Sciences, Languages and Literature, Sociology
Product placement in the financial services: realities and perspectives Journal title: Економічний вісник університету Authors: Maya Popova Subject(s):
Influence of Product Placements in Films and Television on Consumers Brand Awareness Journal title: Archives of Business Research Authors: Sunita Kumar Subject(s):
THE USE OF SELECTED MARKETING COMMUNICATION UNCONVENTIONAL TOOLS IN THE CZECH REPUBLIC Journal title: Marketing Identity Authors: Vladimír Vavrečka, Jiří Mezuláník, Lukáš Durda Subject(s):
The IPL Model: Sports Marketing and Product Placement Sponsorship Journal title: International Journal of Humanities and Social Science Invention Authors: Aditya Mittal, Amutha Manavalan Subject(s):
PRACTICAL USE OF PRODUCT PLACEMENT IN SLOVAKIA WITHIN 2007 – 2017 Journal title: Megatrendy a médiá Authors: Peter Štarchoň, Bianka Chorvátová Subject(s):
