Consumer's Attitude Segmentation for Effective Market Communication: A Case Study of Soft Drinks Journal title: Manager Journal Authors: Abolaji Joachim Abiodun, Omotayo Joseph Oyeniyi Subject(s):
The Effect of Sales Promotion and Product Variants on Impulsive Buying of Lipcream Pixy Journal title: MindVanguard: Beyond Behavior Authors: Devita Fitri Nur Zuwandani, Widayanto, Andi Wijayanto Subject(s): Psychology, Cognitive Psychology, Health Psychology/Behavioral Medicine, Psychology, Multidisciplinary, Behavioral Sciences, Psychology, Social