Studying the effect of planned behavior theory and perceived value through the tendency to purchase on customers purchase behavior towards green products Journal title: International Journal of Applied Research in Management and Economics Authors: Seyyed Amir Hesam Fazeli,Masoud Simkhah, Kiumars Kiyani, Subject(s): Economics, Economic Development, Technological Change and Growth, Environmental Economics, Macroeconomics, Management and Marketing, Management
The Influence of Personal Selling and Social Media Marketing on Purchase Behavior Mediated by Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty at PT. Asuransi Bangun Askrida Bandung Branch Journal title: International Journal of Social Science And Human Research Authors: Anggie Dwi Resdiani, Indrawati Subject(s): Economics, Humanities, Law, Social Sciences, Literature, Sociology of Education, Criminology, Public Administration
