Does Social Media Advertising Features Matter An Investigation of Consumer Purchase Intention

Journal title: iRASD Journal of Management

Authors: Hafiz Wajahat Ali Shah, Imran Khan, Abdul Hameed

Subject(s): Management Science/Operations Research, Human Resource Management, Management and Communication, Management Information Systems, Management and Strategy, Production, Operation and Manufacturing Management, Public and Non-Profit Management, Industrial Management, Management Science, Management and Marketing, Management, Operations Research & Management Science, Humanities - Management

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