A Hybrid Data Mining Model to Improve Customer Response Modeling in Direct Marketing Journal title: Indian Journal of Computer Science and Engineering Authors: Maryam Daneshmandi , Marzieh Ahmadzadeh Subject(s):
From Mass Marketing to One-to-One Electronic Marketing Journal title: Roshd-e-Fanavari Authors: Arash Beheshtian Ardakani, Mohammad Fathian Subject(s):