THE EFFECTS OF SENSORY MARKETING ON SHOPPING EXPERIENCE AND ON CONSUMER DECISION MAKING Journal title: European Journal of Business and Social Sciences Authors: Claudia Rosa Acevedo, PhD| School of Arts, Sciences and Humanities – University of Sao Paulo (USP) A... Subject(s): Economics, Management Science
POPULARIZATION OF AN ECOLOGICAL DIMENSION OF SUSTAINABLE CONSUMPTION USING SENSORY MARKETING Journal title: Journal of Agribusiness and Rural Development Authors: Marcin Gębarowski, Agnieszka Cholewa-Wójcik Subject(s):
POPULARYZACJA EKOLOGICZNEGO WYMIARU ZRÓWNOWAŻONEJ KONSUMPCJI Z WYKORZYSTANIEM MARKETINGU SENSORYCZNEGO Journal title: Journal of Agribusiness and Rural Development Authors: Marcin Gębarowski, Agnieszka Cholewa-Wójcik Subject(s):
SENSORY MARKETING AS A TOOL OF BRAND BUILDING IN THE INTERNATIONAL MARKET Journal title: Medzinárodné vzťahy Authors: Margaréta Nadányiová Subject(s):
Exploring the Multi-Sensory Based Memorable Tourism Experiences: A Study of Adam&Eve Hotel in Turkey Journal title: Journal of Marketing and Consumer Behaviour in Emerging Markets Authors: Ozlem GUZEL, Taylan DORTYOL Subject(s):
SENSORY MARKETING AS AN INNOVATION IN THE HOSPITALITY INDUSTRY Journal title: Молодий вчений Authors: V.M. Korolenko, T.A. Sylchuk Subject(s):
SENSORY MARKETING IN THE SYSTEM OF INNOVATIVE MARKETING INSTRUMENTARIUM TOOLS Journal title: ЕКОНОМІЧНИЙ ДИСКУРС Authors: Nazar Marchyshyn Subject(s):
CURRENT STATE AND PECULIARITIES OF DEVELOPMENT OF MARKETING INNOVATIONS AT ENTERPRISES Journal title: Інноваційна економіка Authors: Nazar Yaroslavovych Marchyshyn, Valerii Ivanovych Hrynchutskyi Subject(s):
Making Sense in Marketing: Sensory Strategies for International Quick Service Restaurants Journal title: MANTHAN: Journal of Commerce and Management Authors: Mohammed Abdul Azeem, Sharafat Hussain Subject(s):
TO STUDY USE OF SENSORY-NEURO MARKETING STRATEGY ON CONSUMER BUYING BEHAVIOUR TOWARDS ECO-FRIENDLY ORGANIC GREEN PRODUCTS Journal title: World Journal of Engineering Research and Technology Authors: Dr. Aparna Prashant Goyal Subject(s):
SENSORY MARKETING – SENSORY COMMUNICATION AND ITS SOCIAL PERCEPTION Journal title: Communication Today Authors: Małgorzata Koszembar-Wiklik Subject(s):
