Testing Nomological Validity of Customers’ Cognitive Levels in Evaluating Higher Education Service Experience Journal title: International Journal of Academic Research in Business and Social Sciences Authors: Wan Salmuni Wan Mustaffa, Rafiduraida Abdul Rahman, Hariyaty Ab Wahad, Rosfizah Md. Taib Subject(s):
The Customer’s Cognitive Evaluation of Service Experience: An Empirical Comparison between Service Personal Values and Service Value Journal title: International Journal of Academic Research in Business and Social Sciences Authors: Wan Salmuni Wan Mustaffa, Rafiduraida Abdul Rahman, Noor Lela Ahmad, Hariyaty Ab Wahid Subject(s):
